A study released by Engagement Labs, found that an estimated 19 percent of consumer sales are driven by offline and online social conversations.
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding.
Sociologist and happiness expert Christine Carter, Ph.D. talks about the health benefits of being kind.