Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.
Despite the reach of email, asking in person is the significantly more effective approach; you need to ask six people in person to equal the power of a 200-recipient email blast. Still, most people tend to think the email ask will be more effective.
Micro-network brings together industry thought-leaders to share resources and offer clients a wider array of services around the world.
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding.
Word of mouth has been in the shadows for long enough. So big that no one department can own it. Struggling for its rightful place in the marketing mix.
Norm Sherman sat down with Steve Simcox to discuss HealthTalker, an innovative, word-of-mouth marketing company focused specifically in healthcare and built on the powerful premise that 92% of Americans will trust the information they get from somebody they know.